The term literal translation of the term erytrophobia means “fear to be red”. And this transfer opens essence of illness. The vegetative nervous system incorrectly reacts to action of factors of an environment. As a result, the face of the person starts to redden at the slightest excitement. Fear to seem in the opinion of associates “any not such” leads still to a larger face reddening. Also as well as the hyperhidrosis erytophobia (blushing) can lead to a neurosis and depression.

The people suffering from blushing, quite often do not have a career in connection with fear of dialogue with strangers, fear of public statements. Not a rarity are failures in private life. The impossibility to hide emotion frames obexes to success in business. How to carry on negotiations if “everything is written on the face”.

In the western literature about erytrophobia capacious enough term on value BLUSHING in one word including value of a sudden face reddening as a result of confusion and sensation of inflow of heat to the person is used.

It is necessary to tell that the term blushing includes all implications of sudden reddening, and erytrophobia only one of them.

Except blushing (reddening) can cause:

* the Characinoid syndrome

* the Drug intake

* the Menopause

Characinoid syndrome:

The characinoid syndrome is the most clinically significant reason of blushing (a face reddening in a combination to feeling of inflow). The syndrome reason is presence in an organism a serotonin-producing of tumours. As a rule, it is tumours of a gastroenteric tract (a small bowel, a colon,a pancreas). There are also characinoid tumours of bronchus. At the last the characinoid syndrome meets less often.

Блашинг at a carcinoid syndrome it is caused by periodic emission of a serotonin and a serotonin-like of the bonds having expressed vasodilating effect. Besides, to implications of a carcinoid syndrome carry pressure decrease, a diarrhoeia.

At suspicion on a characinoid syndrome careful inspection about presence of tumours of a gastroenteric tract and bronchuses is necessary. The surgical oncotomy completely liquidates blushing.

For doctors: the clinical description a face reddening at a characinoid syndrome

Medicinal blushing:

Following groups of medicinal preparations can cause facial blushing (a face reddening with the feeling of inflow):

* (medicines applied to diabetes treatment) can cause Chlorproramidums blushing, especially, if reception of medicines accumulates on the alcohol use.

* Sodium nitrites – preparations used for treatment of an ischemic heart trouble.

* Tamoxifenum – the preparation is used for treatment of a cancer of a mammary gland

* Series of medicinal preparations used for treatment of a cancer of a prostate

* Raloksiphen – a preparation for osteoporosis treatment

* the Calcitonin – a preparation used for treatment of an osteal pathology

* Blockers of calcium channels – the preparations used in cardiology for treatment ischemic and an idiopathic hypertension.

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